Your Sales Team Needs More Than Quotas—They Need Values
August 20, 2025
What Is The Foundation?
Your Sales Team Needs More Than Quotas—They Need Values
Quotas drive numbers but values shape behavior.
A sales team without clear values will say yes to the wrong customers, push too hard, or cut corners when pressure’s high.
I’ve seen what can happen when values aren't part of onboarding, coaching, and deal reviews- and I you have too.
• Overselling
• Poor Communication
• Sacrificing the Future
Core values aren’t fluff.
They’re how your team knows what great looks like—even when no one’s watching. When values and sales are aligned, you don’t just hit your goals—you build trust that lasts beyond the deal.
What I Learned from Raising a Quarterback
Don't let sales be a gamble.
Does it feel like you're constantly stretching?
What I have learned again and again
What we can Learn from Fast Food
What are You Assuming Your People Know?
What Shapes "Common Sense"
What is Blocking Clarity?
What actually needs to get better?
Want to Delegate Better? Start with These Six Questions