Insights for Impact

Where Strategy Meets Simplicity


Brandee shares practical guidance, proven frameworks, and fresh perspectives on everything from process consulting to business development coaching. Whether you're looking to align your team, streamline operations, or boost sales with authenticity, these articles are designed to help you cut through the noise and move forward with clarity and confidence.


Explore actionable insights that reflect how real businesses work—and grow.
By Brandee Justus February 4, 2026
How to Decide Which to Apply When
By Brandee Justus January 27, 2026
Why Your Leaders Resist
By Brandee Justus January 21, 2026
How to Find Balance Using AI 
By Brandee Justus January 13, 2026
Harvard Business Review has consistently shown that decision fatigue reduces judgment quality as the day progresses , especially for leaders making repeated discretionary decisions. Studies on cognitive load suggest that unstructured decision-making increases mental effort by 20–30% , even when outcomes don’t improve.
By Brandee Justus January 7, 2026
The Best Systems Make Space for Human Judgement
By Brandee Justus January 5, 2026
Because we can’t hand the script to the prospect...
By Brandee Justus December 3, 2025
It's Not Just Copy and Paste
By Brandee Justus November 26, 2025
Building Systems Subconsciously
By Brandee Justus November 17, 2025
S tructure Reduces Stress, Not Creativity
By Brandee Justus November 13, 2025
It's Not a People Problem
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