Insights for Impact

Where Strategy Meets Simplicity


Brandee shares practical guidance, proven frameworks, and fresh perspectives on everything from process consulting to business development coaching. Whether you're looking to align your team, streamline operations, or boost sales with authenticity, these articles are designed to help you cut through the noise and move forward with clarity and confidence.


Explore actionable insights that reflect how real businesses work—and grow.
A young boy bites into a slice of chocolate cake
By Brandee Justus June 2, 2025
My great grandmother made the best chocolate cake. It was unlike any other cake I have or will ever taste.
B2B Sales Blog image
By Brandee Justus May 11, 2025
B2B sales is tough. Salespeople tell me that the biggest hurdle isn’t the conversation or the close, and it’s surely not the service
I am Google and I am Over it graphic
By Brandee Justus April 17, 2025
Are you the go-to person for every single question in your business? When employees rely on you for answers they could find themselves, it not only drains your time but also stifles their ability to think critically and solve problems.
The letters a , b , and c are sitting on a wooden table.
By Brandee Justus March 4, 2025
Today, the ABCs of selling are encapsulated in "Always Be Cultivating."
image of hundreds of brands
By Brandee Justus February 13, 2025
Brand isn’t who you are—it’s who others think you are. It’s the promise you make —and, more importantly, the promise you consistently deliver.
Chess Game image
By Brandee Justus January 7, 2025
Reflecting on the wins and losses of the past year is a cornerstone of effective business planning. It allows us to celebrate successes, learn from setbacks and strategically chart our course for the coming year.