Leadership Isn't What You Say, It's What You Repeat

August 1, 2025

What Does Your Team See You Do?

Leadership isn’t what you say. It’s what you repeat.

In 20+ years of sales leadership, I learned something over and over: culture is built in the day-to-day. It’s not built in the kickoff speech, not the quarterly rally or even the no limits incentive trip. It’s built in what you reinforce when no one’s watching.

Your team watches for patterns. If you want consistency, follow through and accountability, you must be consistent, follow through and be accountable.

Model it. Repeat it. Build systems that make it easy to follow.

Strong processes remove the pressure from the people. They take the guesswork out of expectations and give your team something steady to stand on- especially when things get busy or uncertain.

What’s one thing your team sees you model every week?



By Brandee Justus August 6, 2025
Want to Delegate Better? Start with These Six Questions
By Brandee Justus July 31, 2025
How Do Your Processes Support Your Brand?
An ad for the sale of a business with comments
By Brandee Justus July 3, 2025
How documented business systems increase your valuation
A young boy bites into a slice of chocolate cake
By Brandee Justus June 2, 2025
My great grandmother made the best chocolate cake. It was unlike any other cake I have or will ever taste.
B2B Sales Blog image
By Brandee Justus May 11, 2025
B2B sales is tough. Salespeople tell me that the biggest hurdle isn’t the conversation or the close, and it’s surely not the service
I am Google and I am Over it graphic
By Brandee Justus April 17, 2025
Are you the go-to person for every single question in your business? When employees rely on you for answers they could find themselves, it not only drains your time but also stifles their ability to think critically and solve problems.
The letters a , b , and c are sitting on a wooden table.
By Brandee Justus March 4, 2025
Today, the ABCs of selling are encapsulated in "Always Be Cultivating."
image of hundreds of brands
By Brandee Justus February 13, 2025
Brand isn’t who you are—it’s who others think you are. It’s the promise you make —and, more importantly, the promise you consistently deliver.
Chess Game image
By Brandee Justus January 7, 2025
Reflecting on the wins and losses of the past year is a cornerstone of effective business planning. It allows us to celebrate successes, learn from setbacks and strategically chart our course for the coming year.